New Chapter of Cheng Kuang: ZENQURE's Global Breakthrough

For over 50 years, Cheng Kuang Pharmaceutical has been dedicated to producing high-quality products, committed to safeguarding public health.

In 2024, Cheng Kuang Pharmaceutical launched the new Zenqure Aroma Essential Oil Stick Series, marking its entry into the international markets. These products will first be available in duty-free shops at airports, featuring gift sets with various fragrances, offering travelers a unique gift option and enhancing the brand's international visibility. In the future, more quality products will be promoted in other countries.

The innovative Zenqure Aroma Essential Oil Stick is thoughtfully designed with a dual-purpose applicator, combining inhalation and topical use. The front end releases a cooling fragrance that leaves users feeling refreshed and comfortable, while the rollerball at the back can be applied to areas such as the temples to ease discomfort. Lightweight and portable, this product is ideal for students, office workers, and long-distance drivers.

A New Fragrance Concept: Zenqure On-The-Go Aromatherapy

 Cheng Kuang Pharmaceutical carefully selected natural plant-based essential oils such as centella asiatica extract, peppermint oil, lemon oil, eucalyptus oil, sweet orange oil, rosemary oil, and magnolia oil to create six signature fragrances, each has been a hit with consumers and widely welcomed.

Moreover, the product follows the scent development of a perfume’s top, middle, and base notes, allowing consumers to clearly experience evolving fragrance stages after use and select the scent that best resonates with them. In this way, using the product not only relaxes the body but also uplifts the spirits.

Gratitude and Steady Progress: Striving for a Brighter Future

Developing new products is always a challenge, requiring a deep understanding of consumer preferences while ensuring quality and efficacy.  Before launching new products in international markets, we carefully prepare by considering product packaging, fragrance formulation, and plant varieties, aligning with local policies, laws, and cultural practices.

In times of change, Cheng Kuang Pharmaceutical remains grateful and committed to our core business, fulfilling our corporate social responsibility. Moving forward, we will continue to promote the timeless wisdom of Traditional Chinese Medicine, ensuring that everyone enjoys a healthier and happier life every day.