Mongolia Economy is Growing rapidly, the Best Time to Intervene in the Market
Misheel Exhibition Hall - Exhibition Venue
Taiwan Products Day Event: Promoting Our Country's Unique Products Together
The 2011 Mongolia International Autumn Friendship Trade Fair was held on September 9th at the Misheel Exhibition Hall in Ulaanbaatar. The opening ceremony at 3 PM was jointly hosted by Mr. B. Baatarzorig, the First Deputy Mayor of Ulaanbaatar, and Mr. S. Demberel, President of the Mongolian National Chamber of Commerce and Industry. Representatives from Taiwan's office in Mongolia, including Representative Yi-Min Zeng and Section Chief Zhang, were invited to attend the opening ceremony. The event featured a large LED screen displaying the sponsors of this year's event and a performance by a famous local tenor, adding excitement to the exhibition. Local television and print media were present to cover the event, and the exhibition attracted a large number of visitors.
In addition to the host country Mongolia, the exhibition featured participants from Taiwan, Russia, Switzerland, and South Korea, with a total of 85 exhibitors occupying approximately 2,500 square meters of booth space. Taiwan was the largest participating country, with 16 companies including Aili Electric, Lechang Trading, Jikai Enterprise, Chang Kuang Pharmaceutical, Xinyichang Chemical, Quanyu Enterprise, Huichang Technology, Tongyoushun Pneumatic Motors, Zhuyu Biotechnology, Bohong Enterprise, Liangguan Biotech, Huihong Trading, and Oulun International, using 18 booths. Taiwan was the only country to exhibit in a national pavilion format.
Taiwan Products National Image Pavilion
Taiwan Products National Image Pavilion
On the morning of September 10th, the Taiwan Pavilion held a "Taiwan Product Summit Day" series of activities, inviting important figures from Mongolia's political and business circles to attend. Local middle school students, assisted by the Taiwan Fund for Children and Families Mongolia Branch, performed traditional music on the morin khuur. This was followed by a Taiwanese tea ceremony and fruit carving show, with guests invited to taste Taiwanese oolong tea and snacks. After a performance of a Micron Magic Scarf fashion show, Representative Zeng and Deputy Chief Justice of the Mongolian Constitutional Court, Jantsan Navaanperemlein, jointly hosted the opening ceremony of the Taiwan Pavilion. They were joined by Mongolian parliament members BATBAYAR Batjargal and GUNDALAI Kamjav, Deputy Minister of Nature, Environment and Tourism JARGALSAIKHAN Choijantsan, and First Vice President of the Mongolian National Chamber of Commerce and Industry OYUNCHIMEG Magvan, who cut the ribbon and unveiled Taiwan's featured products (solar photovoltaic equipment), bringing the Taiwan Product Summit Day to a climax and attracting many visitors.
Mongolian Exhibition: Cheng Kuang Pharmaceutical Booth Setup
Mongolian Exhibition: Cheng Kuang Pharmaceutical Booth Setup
In their speeches, Representative Zeng and the distinguished guests noted that since the establishment of representative offices in 2002 and 2003, bilateral relations between Taiwan and Mongolia have continuously improved. Mongolia is rich in natural resources, while Taiwan has advantages in capital, technology, and market experience. Both sides can complement each other and achieve mutual benefits, further creating a win-win situation for the economic development of both Mongolia and Taiwan.
Representative Zeng then led the distinguished guests to visit the Taiwan Pavilion, accompanied by Section Chief Zhang and the event organizer, Commissioner Zheng. The guests highly praised Taiwan's solar-powered LED lights and uninterruptible power systems, noting that hardware tools, small appliances, pneumatic motors, and air filters were well-suited to the local market. They were particularly interested in the sharp kitchen knives that cut wood like bread and immediately made purchases. Taiwanese exhibitors reciprocated with gifts, successfully showcasing friendly national diplomacy. The guests were impressed by the innovative design of the Taiwan Pavilion's exhibits, the bright colors of the booth decorations, and the exquisite Taiwanese products. Staff distributed directories, promotional materials, and brochures to buyers and visitors, attracting crowds to the pavilion. The exhibition also featured a Taiwanese tea tasting area, which drew many visitors who expressed a strong interest in purchasing Taiwanese tea. Unfortunately, no tea merchants participated in the exhibition,resulting in a missed business opportunity.
Lechang Company's solar systems and solar water heaters, which are well-suited to Mongolia's abundant sunshine, attracted interest from several Mongolian companies discussing agency terms with General Manager Wang. Aili Electric's uninterruptible power systems, ideal for Mongolia's frequent power outages, drew interest from local telecom company SKYTEL for their SMR high-frequency switching power systems, as well as three companies interested in wind power systems and one printing company seeking a 150KWuninterruptible power system. Pain relief ointments were popular locally, with Cheng Kuang Pharmaceutical and Zhuyu Biotechnology's pain relief patches and ointments selling out, and several companies expressing interest in representing these health products. Jielin Company's kitchenware and small appliance samples were ordered, with two companies negotiating agency terms. Xinyichang Chemical's energy-saving air purifiers and liquid ion converters attracted one company willing to provide office space to assist in promotion, demonstrating a strong willingness to cooperate. Huichang Company's automotive hardware tools drew interest from four companies. Sharp kitchen knives and micron magic scarves sold half of their stock, showcasing successful exhibition results. Additionally, local building materials wholesaler IKHER SUTAI expressed interest in sourcing Taiwanese building materials and requested assistance from the representative office for negotiations.
According to the Bureau of Foreign Trade, Ministry of Economic Affairs, the total trade volume between Mongolia and Taiwan from January to June 2011 was USD 37.03 million, a 4.6-fold increase compared to USD 8.03 million in the same period last year, indicating that both sides have overcome the impact of the international financial crisis and that economic and trade exchanges are accelerating.
Mongolia relies heavily on imports for food, clothing, housing, and transportation. The popularity of Taiwanese products, especially machinery, electronics, and hardware, among visitors to the exhibition booth indicates a broad range of suitable products for expanding the Mongolian market. These include daily necessities and food, as well as computer information products, industrial machinery, automotive parts, machine tools, molds, medical equipment, and building materials, furniture, and lighting, all of which have significant market development potential.
Mongolia's rich natural resources and weak industrial base make it an emerging market with great development potential. The Mongolian government actively attracts foreign investment as a key policy to promote domestic economic development, strengthening infrastructure development and improving the investment environment. Ulaanbaatar is bustling with construction projects, reflecting a vibrant and prosperous atmosphere. For Taiwanese businesses, Mongolia represents a promising emerging market with opportunities in natural resource development, manufacturing, and product promotion. However, the Mongolian people's leisurely lifestyle and unhurried nature pose management challenges, requiring the establishment of comprehensive management methods to address these issues.