MIT Products Shine Overseas Cheng Kuang I Tiao Gung Brings Glory
From Cheng Kuang Medicated Plaster (Cool) for bruises and injuries, Cheng Kuang Aromatherapy Roll-On Oil for refreshing and invigorating, to Cheng Kuang Spray for sports enthusiasts, Cheng Kuang has built a reputation for 50 years in the field of traditional Chinese pain relief products. This reputation has led to multiple invitations from the government to participate in renowned international exhibitions. The Taiwan External Trade Development Council invited Cheng Kuang to participate in the "2014 China Traditional Chinese Medicine Decoction Pieces and Precious Tonic Exhibition" in Guangzhou, China, at the end of May. The company promoted the soon-to-be-launched "Cheng Kuang I Tiao Gung" spray, patch, and ointment products, showcasing MIT (Made in Taiwan) products.
Based on their experiences at various exhibitions, such as the 2010 Shandong Taiwan Famous Products Expo, the Nanjing Taiwan Famous Products Trade Fair, the 2011 Shenyang Taiwan Famous Products Expo, the 2011 Beijing Home Medical Care, Rehabilitation Equipment, and Massage Equipment Exhibition, and the 2013 Suzhou China Pharmacy Procurement Supply Expo, the company found that mainland Chinese consumers have a high acceptance of traditional Chinese medicine patches, especially Cheng Kuang's I Tiao Gung products. However, the quality of various patches in the market is inconsistent. Therefore, they aim to vigorously promote Cheng Kuang I Tiao Gung products through this exhibition.
Regarding product development, Specialist Huang from Cheng Kuang explained that the company insists on "using high-quality materials to meet people's needs." In recent years, Taiwan's society has rapidly aged, facing health care issues related to aging. Many counterfeit products, often combined with profit-driven tourism units, have spread among the public. This has prompted the company to urgently develop value-for-money products for the elderly.
Since its launch in 2012, Cheng Kuang I Tiao Gung has been well-received by the elderly, housewives, shop owners, and professional masseurs. For example, a 70-year-old customer, Grandma Zhang, whose husband passed away due to illness and her three sons and one daughter have all established their own families, has become a loyal customer of Cheng Kuang I Tiao Gung due to the needs of her aging body.
Cheng Kuang Pharmaceutical Co., Ltd. has long maintained its reputation by refining well-known herbs such as I Tiao Gung, Sea Hibiscus, and Yitiao Long. These are professionally produced by Cheng Kuang’s GMP-certified pharmaceutical factory, providing affordable and high-quality products.